Audience

How much television do I watch a week?
I don't really watch that much television but I would say that I watch around 7 hours of television a week which makes it 1 hour a day.

Do I have cable, satellite or Freeview?

Cable

Do I have a television set in my bedroom?

Yes

What are my favourite television programmes?

Big Brother, X-Factor, The Fades, I'm a celebrity... and Top Boy

My answers build up a profile of a person as a media consumer.

A media product cannot exist without and audience. The products that the creative media create are all designed for a specific audience. Targeting the right product at the right audience in the right way is an important skill that all media producers must develop if their particular product is going to survive.

Definition Of Audience

The definition that i have found on the Internet is :The people who watch or listen to a television or radio program

Classification of audiences

Some target audiences are quite broad. Olympic Games, for instance, will target a mass market. Some products are targeted at a much narrower, specialised target audience and is often referred to as a niche market.

Audience can be divided into different categories.

The categories that I would put them into to are :

• Age
• Gender
• Social Class
• Culture
• Lifestyle
• Sexual orientation
• Location

Media organisations undertake audience research to find out information about their target audience using primary, secondary, quantitative and qualitative research methods and techniques.

Media organisations use primary research techniques such as focus groups, questionnaires and face-to-face interviews. Secondary research can be obtained by using ratings and circulation figures from specialised media research organisations.

Audiences interact with and respond to different elements or codes, There are verbal codes (language); visual codes (what is seen) ; and aural codes (music).